TOP 7 MARKETING CAMPAIGNS THROUGH AUGMENTED REALITY
Ever wondered how some marketing campaigns seem to grab your attention out of thin air?
Well, imagine adding a sprinkle of magic to the real world — that’s what augmented reality (AR) does!
Yet, despite its potential to captivate audiences, AR remains a bit of a hidden gem in the marketing world.
But here’s the kicker: AR can make people twice as interested compared to regular marketing, according to Mindshare. Intrigued? You should be!
Buckle up as we dive into the world of AR marketing and uncover how big brands have turned heads with this cutting-edge technology!
IKEA — AR FOR FURNITURE DESIGN
When it comes to furniture brands, IKEA stands out as a top contender, especially with its innovative use of AR in marketing campaigns. IKEA launched IKEA Place, an AR app allowing users to virtually try out furniture by scanning their environment. Now, IKEA takes this innovation a step further with IKEA, a feature within its app. With this feature, users can scan their rooms and place their favorite furniture using AR experiences powered by AI. They even have the option to virtually remove existing furniture to make room for new designs, offering unparalleled freedom in creating dream spaces. Once satisfied with their designs, users can easily purchase the items and have them delivered to their doorsteps.
SONY PICTURES ENTERTAINMENT — AR FOR MOVIE PROMOTION
Sony Pictures Entertainment ventured into the realm of augmented reality (AR) to promote the release of “Jumanji: The Next Level” in 2019. Through an innovative web-based AR campaign, fans could delve into the enchanting world of Jumanji in real time. By simply uttering the words “Show me Jumanji,” users unlocked exclusive AR content, bringing the film’s sets and cast videos to life through interactive animations.
The campaign perfectly echoed the movie’s premise of transporting viewers into the heart of Jumanji’s adventure. Rather than merely watching from afar, participants could immerse themselves in the Jumanji universe right in their surroundings.
XIAOMI INDONESIA — AR EVENT INVITATION
Launching a new product is an exciting opportunity for any brand, and Xiaomi Indonesia seized the moment by creating a memorable AR-powered invitation for the release of their Redmi Note 10 5G series. Collaborating with Assemblr, they crafted a unique experience where recipients could scan the invitation card using the Assemblr Studio app or Instagram filter. This brought the invitation to life with captivating animations, setting the stage for an unforgettable virtual launch event that left a lasting impression on the audience.
CHRISTIAN DIOR — AR FOR VIRTUAL TRY-ON
Christian Dior embraced AR technology to revolutionize the virtual shopping experience with the launch of their B27 sneakers. Partnering with Snapchat, they introduced an AR filter that allowed users to virtually try on six pairs of B27 sneakers using their smartphones. What’s more, users could seamlessly purchase their favorite pair directly through the filter. The campaign garnered over 2.4 million views worldwide, igniting widespread interest and excitement among consumers.
ESTÉE LAUDER’S AR FOR PRODUCT LAUNCH
When launching a new perfume collection, offline campaigns are a given, but Estée Lauder went the extra mile. With the release of their Luxury Fragrance Collection, they leveraged Snapchat’s AR filters to captivate Gen Z and millennial audiences. Featuring four new brands — Tender Light, Sensuous Stars, Dream Dusk, and Radiant Mirage — the filter brought each perfume to life with immersive experiences. Users could explore the mood and emotion highlights of each fragrance by scanning their environment and selecting their preferred perfume brand.
INTRODUCING POKÉMON SMILE — AR GAMIFICATION
Getting kids to brush their teeth daily can be a challenge, but the Pokémon team saw it as the perfect opportunity. Their solution?
Pokémon Smile is an AR app designed to make toothbrushing fun and consistent for children. Using facial tracking technology, the app transforms kids into Pikachu, complete with a cute hat, while they brush their teeth properly. The mission?
To save Pokémon from cavity-causing bacteria through engaging AR gamification. With over 100 Pokémon to collect, the app quickly gained popularity, boasting 500,000 downloads and 7,500 five-star reviews, with rave reviews from YouTubers.
PIZZA HUT’S AR PRODUCT PACKAGING
Remember the classic Pac-Man game? Pizza Hut brought it to life with AR experiences!
As part of their “Newstalgia” campaign, customers played Pac-Man in AR by scanning a QR code on the pizza box with their mobile devices.
In conclusion, these examples highlight the transformative power of augmented reality (AR) in marketing. With a 200% increase in engagement, AR offers brands a unique opportunity to deeply connect with consumers. As AR continues to evolve, it remains a valuable tool for creating memorable experiences and driving brand success in the digital age.
