Chatbots and How to Integrate it in Digital Marketing

It’s no wonder that the world is leaning towards bots and you can see them everywhere if you pay a little attention to it, specifically in the realm of marketing, as the global trend is shifting towards automation. Marketing is still high on hands-on strategy but if you integrate automation and bots to that strategy it will only boost it rather than harm it. This will certainly help in producing more customers and leads as well and it will also assist in managing the overall process.

One of the great automation strategies is chatbot marketing. This digital marketing strategy helps to automate customer communication up to a certain point before the customer or user is directed to a real person for assistance.

Chatbot marketing is an excellent automation method. The purpose of this method is to automate customer communication to a level before directing them to live to a person

But this is not the only purpose of a chatbot, there is way more to it than you can imagine.

Let’s start with the basic question

What exactly are Chatbots?

A chatbot is a computer software program that automatically generates a user’s dialogue. They can be configured to respond differently depending on the needs of the user. Let’s explain it further with an example, the chatbot can ask the user what he needs to learn about the company’s services and then respond or direct the user to more information based on their selection.

Artificial Intelligence (AI) powers advanced bots, however most chatbots are pre-programmed with predefined responses and conversation that leads to different options.

Chatbots are very intelligent they actually understand the reference of the conversation and they answer accordingly

• They make each conversation unique so that clients feel more connected to your company.
• The idea behind chatbot marketing is to interact with customers in real-time.

Interesting facts about Chatbots

• Since 2020, chatbots are handling 85 % of customer service.
• Chatbots’ top features include 24-hour service (64%), rapid responses to queries (55%), and answering questions that are not much complicated (55% ).
• It is expected that by 2025, the worldwide chatbot industry is estimated to touch 1.26 billion US dollars, increasing at a 24.3% compound annual growth rate (CAGR).

Many customers enjoy engaging with chatbots since they reply instantly 24/7, respond quickly, retain their whole purchase history properly, and are always patient, unlike humans. It is a source of good customer service and anticipating clients’ needs, providing results accordingly.

Chatbot technology is currently being used by a number of companies, including Lyft, a ride-sharing service. Lyft’s chatbot is designed to inform you of your driver’s current position if you request a trip by chat through Facebook Messenger and Slack or by a voice message through Amazon Echo.

Perks of Chatbot Marketing

• Saves time and is cost-effective, assisting in traffic segmentation and providing a timely response.
• It is appropriate for any business.
• Increases engagement of customers and provides data for analysis
• Assists with lead nurturing.

Talking about the main point, What basically is Chatbot Marketing?

Chatbot marketing is an approach that uses a chatbot to promote a company or its services. This feature gained spotlight for the first time when Facebook integrated bots in their Messenger. Previously, a large number of Facebook Page Messengers were not interactive. Users would occasionally log queries or complaints, and only a few of those pages would attend to their queries.

Customer care inquiries won’t go unanswered with a chatbot marketing plan, and many can even assist in lead creation and sales.

How Can You Use Chatbots in Marketing?

There are numerous methods to incorporate a chatbot marketing plan into your marketing campaign. Bots may be extremely beneficial for automating routine tasks, responding to typical client inquiries, and in closing deals as well.

Chatbots for Customer Service

A bot can be extremely useful if your company receives a lot of customer service requests through Messenger or if you are using a messenger app for your business. Designing a chatbot that assists consumers in categorizing their customer care concerns before referring them to the person in charge.

Chatbots for Sales

A chatbot can assist in funneling leads into the specific category they are looking for. It can be a terrific way to start a client journey, you can use it for booking an appointment or to categorize emails. Many clients prefer not to call, so providing them a way which is easy for them, that is to begin dialogue online.

Chatbots for FAQ

Allowing consumers or people who visit your site or page to ask your chatbot usual questions. Program the bot in a specific way that the replies it gives out are excellent, this approach to provide information to the customers makes the whole chat more interactive. Customers will prefer your firm over your competition if they have fun interacting with your chatbots.

Chatbots for Shopping

Your business can even offer an in-app purchase experience using Facebook Messenger chatbots. Customers can browse services or products and buy or get those services directly using a chatbot if you modify it accordingly.

Chatbots for Marketing

A chatbot can be used for a variety of marketing purposes. It can be used as a major boosting tool. Once someone contacts your chatbot voluntarily, you may continue to offer them useful and informative memos in an attempt to persuade them to buy or sign up for your services. This builds a direct connection with your customers, this can prove to be more beneficial as a digital marketing strategy than your email marketing strategy.

Chatbots are making their name as a famous and high-demand digital marketing method. Obviously, it will require a little effort regarding time and money in the beginning, specifically when you want to create conversation trees in it or use an API within the chatbot. But once you have invested in this it will be worth your effort and it will prove to be beneficial for your business marketing.